Canada Goose has always been a brand that goes beyond just style. It’s about high performance and function that gives you the freedom to be one with nature, to be your true self and Live In The Open. We were tasked to create a global campaign that continued that spirit with the launch of their first-ever footwear collection. We wanted to inspire a new generation to boldly go out into the world, to keep exploring and take every step with confidence wherever they go.
The campaign we created is about being a force of nature. Featuring soccer player Romeo Beckham, Indigenous activist Sarain Fox, and Indigenous former NHL player Jordin Tootoo, we came up with three spots that tells the unique story of each brand ambassador, how they paved their own path to Live In The Open, to be their true selves and be bold with every step.
We produced over 500 assets, including teaser CGI videos, a photo collection and a Snapchat world lens with an AR try-on experience. The campaign launched in the US, Europe, and Asia and was a huge success, nearly selling out product around the world.
Films directed by YOUNG REPLICANT (aka Alex Takacs). Photography shot by MISHA TAYLOR.
