Kenwood Vineyards in Sonoma Valley needed to build brand awareness. The challenge was how to make Kenwood Vineyards stand out from all the other vineyards in Sonoma. So we established a voice that was deeply rooted in the spirit of Sonoma, and demonstrated Kenwood's undeniable understanding and ability to capture the unique elements of Sonoma into bottles of wine.The campaign launched with four content films, followed by a robust year-round food & wine program via social media and retail activations.
FOOD & WINE PROGRAM
Creative direction / art direction / food styling / cooking / prop styling / dishwasher (we multi-tasked since it was a very “challenging” production budget!). We created wine occasions for always-on content throughout the year. We also collaborated with a local Sonoma chef to create food and wine pairings that led to rich and tasty recipe videos, photography and more social content.
RECIPE FILMS for social media, produced with a VERY limited budget. I not only helped cook and plate the dishes, we also made extra to feed ourselves during the shoot, no lie!
INSTAGRAM
We completely transformed and elevated Kenwood’s Instagram feed by shooting as many aspects of the Kenwood and Sonoma spirit.
© 2023 Nari Kim