TARGET aka “TARGÉT”
Fans of Target know and love the “Targét” campaign. We created the third and last installment of the massive OOH campaign, focusing on end-of-summer moments like back-to-school, summer Fridays, and last minute summer escapes. The work ran through the summer across major cities like NYC, LA, Chicago, Miami, and Minneapolis, continuing to charm people’s hearts and keeping Target top-of-mind for all their shopping needs.Shot by the extraordinary director & photographer, LACEY.
TARGET BEAUTY: Social
The beauty category has been in decline, but Target Beauty on the other hand has continued to grow and is a huge success largely due to its continuous presence on social media. With fun 6-second cut-paper stop-motion animations, we entice viewers to click through and want more. We created each concept specifically for a key market, further connecting with our consumer’s specific needs and interests, whether you’re a tween, in your 20-30s, or maturing fabulously past your 40s.Shot by DAVID B GEETING. Paper artistry by the amazing DANIEL MURPHY.
TARGET BEAUTY: TV
Because of the huge success of our Target Beauty work on social media, the clients gave me and my partner a huge opportunity to create 2 tv spots that were specifically targeted at the elusive market of 40+ women. The results broke all expectations with significant increased brand attribution and even led to beauty brands reaching out to Target, not only wanting to be featured in the next commercial, but also wanting to contribute funding to be part of next Target Beauty tv campaign. Now that’s what I call the power of good ol’ television.© 2023 Nari Kim