Fans of Target lovingly called it “Targét”, and it transformed into a hugely successful multi-year campaign. My partner and I created the third and final installment, focusing on end-of-summer moments. The massive OOH campaign ran all summer long across NYC, LA, Chicago, Miami, and Minneapolis, continuing to charm people’s hearts and keeping Target top-of-mind for all their shopping needs.

DIRECTOR/PHOTOGRAPHER: LACEY