ADIDAS_ GREATER EVERY RUN

_360 global launch campaign _video _OOH _retail _social _digital _video _activations

There are fair-weather runners, and then there are those who run no matter if it rains, snows, is dark or cold. That’s who the new Adidas UltraBOOST All-terrain running shoes were made for. We captured that attitude and mindset to create a 360 global launch campaign.

DIRECTOR: Robert Llauro
PHOTOGRAPHERS: Mark Seliger (brand) / Evann Kheraj (product) / Vishal Marapon (social)

:15 hero videos

Print & OOH

GREATER
EVERY
RUN

Retail display: New York City 5th Ave Flagship & SoHo locations

ACTIVATIONS: Note, these ultimately didn’t get produced because of our limited budget, but could have been cool.

RUN THE DELAY

Weather is the #1 cause of flight delays, but with the UltraBOOST ATR, that’s an opportunity.

We’d partner with rainy airports like SFO and SEA, and create pop-up running tracks on the tarmac, providing all the ATR gear to help runners be fast, dry, warm - reinforcing Adidas’ message to become GREATER EVERY RUN.

WEATHER RESPONSIVE ADS

Geo-targeted ads that change art and copy, depending on the weather.

RAIN-ACTIVATED
RUNNING ROUTES

Invisible on sunny, dry days, the Adidas routes and Snapcodes appear only when it rains (hydrophilic /water-activated paint).

Those who run no matter the weather will be rewarded with Snap-to-Unlock discounts, access, & filters.