poppi_SODA THOUGHTS

_Super Bowl _brand platform _campaign _tv/video _photography _activations

We’ve all been there…when you really want a soda but hold back because you know it’s bad for you. Thankfully, you don’t have to get stuck in your “soda thoughts” anymore - get a poppi!

Clients loved the Soda Thoughts campaign so much, they decided to run the hero :60 spot in the Super Bowl. The :30s also aired during other big moments throughout the year, like the Golden Globes, Grammy’s, March Madness, Met Gala and more.

CREATIVE TEAM: Shakyra Moore, Lena Laque-Almond, Kyle Lynah, Heather McTavish
DIRECTOR: Dave Meyers / DP: Scott Cunningham / PHOTOGRAPHER: Cassidy Meyers / INFLUENCERS: Jake Shane, Rob Rausch, & Alix Earle


:60 Hero / Super Bowl spot

#1 most impactful 2025 super bowl ad
#1 awareness
#1 brand perception
#1 purchase intent


:30 videos

Photography