Group Creative Director

About

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Hi there. I'm Nari (rhymes with "Mary"). Born and raised in Toronto and Texas. Then cut my teeth in advertising at some of the best agencies in New York City.
For nearly 20 years, I’ve been crafting stories and building brands in a way that creates a real connection that goes beyond the first brief touchpoint. I love creating simple, beautiful and honest ideas, whether it's for global campaigns for brands like Adidas, McDonald’s and Canada Goose or more niche brands like Belvedere Vodka, RoC Skincare and Queen V. My work has been featured from digital billboard take-overs in Times Square to out-of-home placements all around the Olympic Games in Rio, and 3D holograms in the streets of Beijing.

I'm also passionate about lifting up BIPOC talent in the ad industry and have been a mentor for the past several years for programs like the 4A’s Multicultural Advertising Internship Program (MAIP), where I myself started off as a MAIP intern.
Some of my other skills: 
I can cleanly split a banana in half, unpeeled, with my bare hands. I've run +34 half marathons and 8 full marathons. I'm a wannabe chef. If you'd like, I can converse with you in French and Korean, maybe at the same time :)

LinkedIn


WORK Experience

VIRTUE Worldwide
Mother
TBWA\Chiat\Day
AFG&
Saatchi & Saatchi W
FCB Global


BRAND EXPERIENCE

Target
Adidas
Oreo
McDonald's
Canada Goose
P&G
Belvedere Vodka
Vanguard
Purina Cat Chow
United Nations
Robinhood
Aussie
RoC Skincare
TD Bank
Blistex
Pernod Ricard
Citi
Gevalia Kaffe
Accenture
Moët Chandon
Voli Vodka
Remy Martin
Grand Marnier
beIN Sports
The Cosmopolitan Resort
Goody's Headache Relief
Nestlé Boost
Frontline Plus
Botox
Humira

recognition:

2022 Glossy Fashion Awards, Best Product Launch Campaign, Canada Goose Footwear Collection

2019 B2 Awards, Award of Excellence, Employer Marketing, “Grace Hopper”

2019 B2 Awards, Award of Excellence, Integrated Trade Show Marketing Program, “Grace Hopper”

2011 Gold, National Addy Award. Oreo “Summer Dip”

2009 DraftFCB Howie Award Winner

2004 4A's Multicultural Advertising Internship Program