nari kim
_GROUP CREATIVE DIRECTOR
It all started as a kid. I collected candy wrappers, bottles, magazine pages, and even tape recorded radio ads…just because I thought they looked or sounded cool. I feel pretty lucky that somehow that curiosity turned into a career.
For the last 20-ish years I’ve been crafting ideas that are simple, sticky and strategic at some of the best agencies in NYC, from FCB to Saatchi to Chiat to Mother. I’m currently a Group Creative Director at VIRTUE Worldwide (working remotely from Austin, TX), leading teams across pitches and accounts like Poppi, Tinder, Canada Goose, P&G, Vanguard, RYZE Superfoods, Gallo, and more.
Lifting up BIPOC talent in the industry also means a lot to me, so I’ve been a mentor/coach for the last +10 years through programs like MAIP and AZN AMERICANA.
Off the clock, you’ll find me on long runs (+40 half marathons and 9 full marathons), falling into a rabbit hole of vintage gadgets, tinkering with food and ingredients, or getting messy with paper mâché.
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