For over 3 years I led creative across all P&G haircare brands at VIRTUE. We made thumb-stopping videos that authentically represented the multi-dimensionality of textured hair. The impact of the work resulted in increased engagement and sales, bringing more projects year after year.

CREATIVE TEAM: Lena Laque-Almond, Shakyra Moore, Stefanie Gomez, Alicia Araujo, Crystal Anokam
DIRECTOR: Sammy Rawal (My Black Is Beautiful + Aussie)
DIRECTOR: Iris Kim (Next Of Us)