rainbow wash soap_pride week

_pro bono _product design _video _website _social _digital

Every Pride, the rainbow washing goes wild with brands slapping rainbows EVERYWHERE. The LGBTQ+ community finally started to speak up about the exploitation. We wanted to help amplify their voices and help educate - if you’re going to rainbow wash, there’s only ONE way to do it right 😉

DIRECTOR: Anne Pass
FEATURING: Marti Cummings


Launch video

Microsite/donation page (site no longer active)