rainbow wash soap_pride week
_pro bono _product design _video _website _social _digital
Every Pride, the rainbow washing goes wild with brands slapping rainbows EVERYWHERE. The LGBTQ+ community finally started to speak up about the exploitation. We wanted to help amplify their voices and help educate - if you’re going to rainbow wash, there’s only ONE way to do it right 😉
DIRECTOR: Anne Pass
FEATURING: Marti Cummings