For the 2016 Rio Summer Olympic Games, McDonald’s wanted to make it the friendliest games ever. So we created fun & friendly scenarios from their iconic foods.The campaign was placed all around Rio de Janeiro during the summer Olympics (airport terminals, bus stops, street signs, billboards), to remind locals and visitors from around the world to celebrate the Olympic Spirit of Friendship.
An earlier iteration of the campaign was the idea of "Open for all." We made some spec banner ads that nicely tied together the Olympic Spirit of Friendship & the enjoyment of McDonald's menu items.
© 2023 Nari Kim