Canada Goose was launching its first footwear collection and wanted to go big. But they were stuck with a tagline, “Live In The Open”, that didn’t really mean anything. We transformed it into a global brand platform that symbolized freedom, confidence and boldness to be your true self.

The hero films were narrated by Indigenous activist Sarain Fox, and featured her along with model and former soccer player Romeo Beckham, and Indigenous former NHL player Jordin Tootoo. Each film told the story of taking bold steps to pave their own path. The campaign launched across the US, Europe and Asia, with over 500 assets.

DIRECTOR: Young Replicant (aka Alex Takacs)
PHOTOGRAPHER: Misha Taylor
AWARDS: 2022 Glossy Fashion Awards. Best Product Launch Campaign.