Rainbow washing is often the harmful trivialization of Pride. People from the LGBTQ+ community were finally speaking up and calling out brands exploiting the rainbow for profits. We decided to be part of the conversation and make a provocative commentary in an authentic (and humorous) way by introducing the ONLY way to rainbow wash - the Super Rainbow Wash Soap! All proceeds from the soap were donated to the Ali Forney Center for LGBTQ+ youth experiencing homelessness. This project was a proactive/pro-bono idea that we made in-house as a labor of love, together with amazing collaborators.
Creatives: Becca Abellera, Ramón Carazo, Carlos Angulo, Kat Broydo
Directed by Anne Pass. Featuring Marti Cummings. Soap made by Soap Cherie.
