For over 2 years I led creative on all of the P&G haircare accounts at Virtue Worldwide. We made thumb-stopping videos that showed the multitudes of textured hair and the personality of each individual. Whether it was for the fun and playful Aussie brand, bold and expressive Next Of Us, or the more chic and provocative My Black Is Beautiful, we always stayed true and authentic to representing our Gen-Z textured hair audience. The impact of the work resulted in increased engagement and sales, which made P&G happy and come back to us with more projects year after year.
Aussie >> P&G's brand for those just starting their hair journey, exploring and discovering what's possible when they have the right products.
